by Cassie Arnold | Nov 6, 2019 | Branding, Communications, Sales
Last spring, I wrote about how it is important to stick with your brand identity – even when you are bored with it. Back then I noted that while you might tire of your brand in a year or two, it may take a decade before your clients or customers even begin...
by Cassie Arnold | Sep 19, 2019 | Advertising, Communications, Persuasion
I happened on this fun story the other day where graphic artists critique the campaign logos for the top eleven Democratic contenders in the 2020 presidential campaign. Back when the world was young, I worked in politics, so I find this kind of minutia...
by Cassie Arnold | Aug 13, 2019 | Branding, Communications, Sales
Working in a creative role amidst folks who have been trained to believe that every problem can be quantified has provided me with moments self-enlightenment, entertainment and, yes, frustration. The frustration arises when I am paired with teammates are not on a...
by Cassie Arnold | Jul 16, 2019 | Branding, Communications, Sales
Whenever I think about a customer’s relationship to a client’s brand, I remember a conversation I had with an executive at a company my firm was wooing. In our business, we got new clients through an RFP process. We always branded the cover of our proposal with the...
by Cassie Arnold | Jun 11, 2019 | Branding, Communications
One of the perennial battles I have with clients involves their urge to rebrand too often. You put a lot of time into creating your brand, but you live with it every day. It doesn’t take long for you to notice snazzier colors, slicker fonts or zippier taglines that...
by Cassie Arnold | Apr 19, 2019 | Communications, Persuasion, Sales
Watching the current state of political discourse, I’m reminded of a time when I, as a student debater, was in the library cramming to prep for my next debate. My debate coach stopped by and, picking up on my state of panic, suggested that when you are short of time,...
