by Cassie Arnold | Sep 21, 2023 | Branding, Communications, Persuasion
Somethings never change. Prospective clients still tell me their partners and staff can produce all of the content they need. That’s the same argument I heard from my very first accounting firm client. And it’s true, but at what cost? Back at that meeting...
by Cassie Arnold | Mar 28, 2023 | Branding, Communications, Persuasion
Last week the Economist reminded me of an important fact about language: Redundancy is good. That may sound odd coming from me if you are familiar with my many rants about using fewer, and smaller words. But repetition is a best practice when...
by Cassie Arnold | Nov 7, 2022 | Branding, Communications
In the last couple of years, I doubt I’ve seen a posting for a marketing communications job or a profile of a marketing communications pro that didn’t include the word “storyteller”. To me, this phrase brings to mind my Celtic forebears sitting around a peat fire...
by Cassie Arnold | Mar 15, 2022 | Advertising, Branding, Communications
Based on more than a dozen years’ experience working with early-stage companies here’s the five bits of advice I give any would-be client: Be Consistent It takes longer than you can possibly imagine for your message to “seed” with your targets. In no time at all your...
by Cassie Arnold | Aug 31, 2021 | Branding, Communications, Persuasion, Sales
Depending on your generation, these phrases all mean the same thing: People don’t like to read. It takes much more effort to write something short and compelling than it does to ramble on padding sentences with equivocations and contingencies. But the effort is...
