by Cassie Arnold | Nov 7, 2022 | Branding, Communications
In the last couple of years, I doubt I’ve seen a posting for a marketing communications job or a profile of a marketing communications pro that didn’t include the word “storyteller”. To me, this phrase brings to mind my Celtic forebears sitting around a peat fire...
by Cassie Arnold | Mar 15, 2022 | Advertising, Branding, Communications
Based on more than a dozen years’ experience working with early-stage companies here’s the five bits of advice I give any would-be client: Be Consistent It takes longer than you can possibly imagine for your message to “seed” with your targets. In no time at all your...
by Cassie Arnold | Aug 31, 2021 | Branding, Communications, Persuasion, Sales
Depending on your generation, these phrases all mean the same thing: People don’t like to read. It takes much more effort to write something short and compelling than it does to ramble on padding sentences with equivocations and contingencies. But the effort is...
by Cassie Arnold | Jul 14, 2021 | Biotech Finance, Deal making, Digital Health, Digital Therapeutics, Investment, Venture capital
Digital therapeutic deal-making and venture investment continued up and to the right in the first half of 2021 – far up and to the right. On the venture side, Rock Health reported that all digital health companies (including those that don’t have patient-facing...
by Cassie Arnold | Apr 20, 2021 | Deal making, Digital Health, Digital Therapeutic, Investment, Modern Work, Venture capital
For 2021, our data partner DealForma is providing venture investment data in addition to the data they have been sharing on M&A deals. As we all know, VC investment was on a roll in 2020. Silicon Valley Bank has reported that venture investment in...
