by Cassie Arnold | Nov 7, 2022 | Branding, Communications
In the last couple of years, I doubt I’ve seen a posting for a marketing communications job or a profile of a marketing communications pro that didn’t include the word “storyteller”. To me, this phrase brings to mind my Celtic forebears sitting around a peat fire...
by Cassie Arnold | Aug 10, 2020 | Communications, Persuasion
As a communication project, the campaign to spread the word about mask wearing during the pandemic has been an example of how to do everything wrong. Let’s put aside the early missteps on the subject as well as the political overtones it has taken on. Let’s just...
by Cassie Arnold | Feb 4, 2020 | Branding, Communications
I’ve often felt I should warn clients that design projects can end up like bathroom remodels, costing twice as much and taking twice as long. But like your bathroom, you can control costs if you make the right decisions at the right times. Let’s take the example of a...
by Cassie Arnold | Mar 23, 2018 | Communications, Sales
You’re a professional. You are a better than average writer. You know more about the issues that matter to your clients than anyone else. So you should make the time to write your own articles, posts or presentations, right? Wrong. After many years in the marketing...
by Cassie Arnold | Feb 8, 2018 | Modern Work, Sales
Way back when I was a student debater, I realized that speeches I wrote scored better when someone else delivered them. Ever since then, I’ve built a career being the woman-behind-the-curtain. But that became tricky once I became self-employed. I’ve been on my own for...
