by Cassie Arnold | Aug 13, 2019 | Branding, Communications, Sales
Working in a creative role amidst folks who have been trained to believe that every problem can be quantified has provided me with moments self-enlightenment, entertainment and, yes, frustration. The frustration arises when I am paired with teammates are not on a...
by Cassie Arnold | Jul 16, 2019 | Branding, Communications, Sales
Whenever I think about a customer’s relationship to a client’s brand, I remember a conversation I had with an executive at a company my firm was wooing. In our business, we got new clients through an RFP process. We always branded the cover of our proposal with the...
by Cassie Arnold | Jun 11, 2019 | Branding, Communications
One of the perennial battles I have with clients involves their urge to rebrand too often. You put a lot of time into creating your brand, but you live with it every day. It doesn’t take long for you to notice snazzier colors, slicker fonts or zippier taglines that...
by Cassie Arnold | Sep 7, 2016 | Branding, Communications
Lost in the Weeds It’s a sad but true fact that there is an inverse relationship between the amount of time a marketing team invests in a sales pursuit to the likelihood that the pursuit will succeed. Through no fault of the marketing department, the sales team...
by Cassie Arnold | Nov 25, 2014 | Branding, Communications
What is it You Do Again? Every Thanksgiving it was always the same: turkey, stuffing, pumpkin pie and some baffled relative trying to translate my job title into some actual tasks they could understand. First and foremost among my confused kin was my mother. My first...
