by Cassie Arnold | Mar 28, 2023 | Branding, Communications, Persuasion
Last week the Economist reminded me of an important fact about language: Redundancy is good. That may sound odd coming from me if you are familiar with my many rants about using fewer, and smaller words. But repetition is a best practice when...
by Cassie Arnold | Nov 7, 2022 | Branding, Communications
In the last couple of years, I doubt I’ve seen a posting for a marketing communications job or a profile of a marketing communications pro that didn’t include the word “storyteller”. To me, this phrase brings to mind my Celtic forebears sitting around a peat fire...
by Cassie Arnold | Aug 10, 2020 | Communications, Persuasion
As a communication project, the campaign to spread the word about mask wearing during the pandemic has been an example of how to do everything wrong. Let’s put aside the early missteps on the subject as well as the political overtones it has taken on. Let’s just...
by Cassie Arnold | Apr 19, 2019 | Communications, Persuasion, Sales
Watching the current state of political discourse, I’m reminded of a time when I, as a student debater, was in the library cramming to prep for my next debate. My debate coach stopped by and, picking up on my state of panic, suggested that when you are short of time,...
by Cassie Arnold | Sep 18, 2018 | Communications, Modern Work
I set out this summer with the goal of learning how to build a website. Like most people, I’ve always relied on web developers to do this for me, but that gets expensive and frustrating when I had to wait for their schedule to open up. Not to mention, they resent...
