by Cassie Arnold | Feb 9, 2021 | Biotech Finance, COVID, Deal making, Investment
If you had an inkling that more money went to vaccine and diagnostic companies in 2020, you were right. Diagnostics and vaccines have long been the red-headed stepchildren of life sciences investments. Detecting and treating life threatening diseases is the...
by Cassie Arnold | Aug 10, 2020 | Communications, Persuasion
As a communication project, the campaign to spread the word about mask wearing during the pandemic has been an example of how to do everything wrong. Let’s put aside the early missteps on the subject as well as the political overtones it has taken on. Let’s just...
