by Cassie Arnold | Nov 7, 2022 | Branding, Communications
In the last couple of years, I doubt I’ve seen a posting for a marketing communications job or a profile of a marketing communications pro that didn’t include the word “storyteller”. To me, this phrase brings to mind my Celtic forebears sitting around a peat fire...
by Cassie Arnold | Aug 10, 2020 | Communications, Persuasion
As a communication project, the campaign to spread the word about mask wearing during the pandemic has been an example of how to do everything wrong. Let’s put aside the early missteps on the subject as well as the political overtones it has taken on. Let’s just...
by Cassie Arnold | Jun 11, 2019 | Branding, Communications
One of the perennial battles I have with clients involves their urge to rebrand too often. You put a lot of time into creating your brand, but you live with it every day. It doesn’t take long for you to notice snazzier colors, slicker fonts or zippier taglines that...
by Cassie Arnold | Apr 19, 2019 | Communications, Persuasion, Sales
Watching the current state of political discourse, I’m reminded of a time when I, as a student debater, was in the library cramming to prep for my next debate. My debate coach stopped by and, picking up on my state of panic, suggested that when you are short of time,...
by Cassie Arnold | Jul 18, 2018 | Communications
Early in my career, I worked for a man who played bagpipe music on a boom box when he was writing. He also would post a sign with a skull and crossbones on his door. I took the sign as a warning not to complain about the bagpipe music. Gary was actually a very...
