by Cassie Arnold | Sep 21, 2023 | Branding, Communications, Persuasion
Somethings never change. Prospective clients still tell me their partners and staff can produce all of the content they need. That’s the same argument I heard from my very first accounting firm client. And it’s true, but at what cost? Back at that meeting...
by Cassie Arnold | Mar 28, 2023 | Branding, Communications, Persuasion
Last week the Economist reminded me of an important fact about language: Redundancy is good. That may sound odd coming from me if you are familiar with my many rants about using fewer, and smaller words. But repetition is a best practice when...
by Cassie Arnold | Nov 7, 2022 | Branding, Communications
In the last couple of years, I doubt I’ve seen a posting for a marketing communications job or a profile of a marketing communications pro that didn’t include the word “storyteller”. To me, this phrase brings to mind my Celtic forebears sitting around a peat fire...
by Cassie Arnold | Aug 10, 2020 | Communications, Persuasion
As a communication project, the campaign to spread the word about mask wearing during the pandemic has been an example of how to do everything wrong. Let’s put aside the early missteps on the subject as well as the political overtones it has taken on. Let’s just...
by Cassie Arnold | Jun 11, 2019 | Branding, Communications
One of the perennial battles I have with clients involves their urge to rebrand too often. You put a lot of time into creating your brand, but you live with it every day. It doesn’t take long for you to notice snazzier colors, slicker fonts or zippier taglines that...
