by Cassie Arnold | Jul 18, 2018 | Communications
Early in my career, I worked for a man who played bagpipe music on a boom box when he was writing. He also would post a sign with a skull and crossbones on his door. I took the sign as a warning not to complain about the bagpipe music. Gary was actually a very...
by Cassie Arnold | Mar 23, 2018 | Communications, Sales
You’re a professional. You are a better than average writer. You know more about the issues that matter to your clients than anyone else. So you should make the time to write your own articles, posts or presentations, right? Wrong. After many years in the marketing...
