by Cassie Arnold | Sep 21, 2023 | Branding, Communications, Persuasion
Somethings never change. Prospective clients still tell me their partners and staff can produce all of the content they need. That’s the same argument I heard from my very first accounting firm client. And it’s true, but at what cost? Back at that meeting...
by Cassie Arnold | Mar 28, 2023 | Branding, Communications, Persuasion
Last week the Economist reminded me of an important fact about language: Redundancy is good. That may sound odd coming from me if you are familiar with my many rants about using fewer, and smaller words. But repetition is a best practice when...
by Cassie Arnold | Apr 19, 2019 | Communications, Persuasion, Sales
Watching the current state of political discourse, I’m reminded of a time when I, as a student debater, was in the library cramming to prep for my next debate. My debate coach stopped by and, picking up on my state of panic, suggested that when you are short of time,...
