by Cassie Arnold | May 25, 2017 | Communications
We all love our terms of art. The define us as part of a group, and they establish our professional credentials. What they don’t do is facilitate effective communications. Speechwriters know that the most effective way to communicate or persuade is through the use of...
by Cassie Arnold | Mar 20, 2017 | Gender at Work
Would You Rather Be Lucky or Good? I vividly remember one day talking to my parents, well, actually talking to my mother while my father watched TV, about some recent career achievement. My mother said, “aren’t you lucky to have this opportunity,” and my father looked...
by Cassie Arnold | Mar 10, 2017 | Biotech Finance
Is an Ad Campaign the Solution or the Problem? Recently the Pharmaceutical Research and Manufacturers of America (PhRMA), the trade group representing the US pharmaceutical industry, launched an unprecedented image campaign titled “Go Boldly.” The campaign was rolled...
by Cassie Arnold | Mar 3, 2017 | 21st Century Culture
Feedback Fatigue I blame the millennials. I can’t have a commercial interaction with a human, be it by direct contact, telephone, web chat, text or probably bot, that doesn’t end in the request to complete a satisfaction survey. I bought tea yesterday and was given...
by Cassie Arnold | Jan 30, 2017 | Biotech Finance
2017: Above Average VC Investment, Maybe a Record for M&A I’m breaking with tradition and publishing my own predictions for the life sciences sector in 2017. I do research like this all the time for clients, but I never put it out under my own name. I’m taking...
