by Cassie Arnold | Jun 25, 2018 | Modern Work
If you haven’t noticed, the future of the Internet is video/audio. If you don’t believe me, you can believe the New York Times. Or ask any twenty- or thirty-something. Blogs are giving way to podcasts and YouTube channels. Just last week Instagram introduced a new...
by Cassie Arnold | Mar 23, 2018 | Communications, Sales
You’re a professional. You are a better than average writer. You know more about the issues that matter to your clients than anyone else. So you should make the time to write your own articles, posts or presentations, right? Wrong. After many years in the marketing...
by Cassie Arnold | Feb 28, 2018 | Communications
“The problem is the content makes no sense and would need to be completely rewritten”. This is an actual quote from a client who received some proposed blog posts from his SEO (search engine optimization) provider. As a writer, I’m predisposed to be hostile to SEO....
by Cassie Arnold | Feb 8, 2018 | Modern Work, Sales
Way back when I was a student debater, I realized that speeches I wrote scored better when someone else delivered them. Ever since then, I’ve built a career being the woman-behind-the-curtain. But that became tricky once I became self-employed. I’ve been on my own for...
by Cassie Arnold | Nov 29, 2017 | 21st Century Culture, Gender at Work, Modern Work
It’s gotten so bad that I wasn’t even surprised to hear that Matt Lauer was fired from the Today Show this morning for sexual misconduct. I guess it would be news if a male in a position of power or influence had not engaged in sexual misconduct. When I was coming up,...
